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Concrete Decor - Index

Concrete Decor - Concrete Decor Magazine, The Journal for Decorative Concrete - Index

Publisher’s Letter
Dear Readers,
Getting older, I’m realizing more and more how often
my actions and attitude infl uence people around me. It’s
not often that I recognize the positive impressions I make
on others — rather, it’s the awkward mistakes that always
seem to get noticed. As I’m sure some will agree, part of
having a loving wife and children around is that they wait
patiently for opportunities to point out my shortcomings
and humor themselves at my expense.
And so it is with decorative concrete! While some
customers graciously give credit where credit is due, many customers wait patiently
for opportunities to point out your shortcomings. Fear not, however — we are here
to give you a pat on the back and say, “Great work!” As I’ve said before, your efforts in
the fi eld make this magazine what it is today.
When I fi rst saw the photo that appears on the cover of this issue, I told our
staff, “That’s it.” As publisher and editors we are always looking for a cover photo
that will draw you into these pages. However, this image, in my opinion, does
more than that. Yes, it highlights the work of Gregory Mata, a talented artisan you
can read more about in this issue, and yes, it focuses on an adorable young lady
who’s fascinated with a playful picture on the ground. However, what this cover
also reveals is how decorative concrete is changing future generations’ perspectives
toward concrete.
As a child, I rarely noticed concrete, except for moments when I skinned my
knee on its surface or when I left behind a nice skid mark with my bicycle. Today,
our children have a heightened sense of why concrete is used. In fact, I’m specu lating
that they have an eye out for the really cool-looking stuff! Add to this the conv ersations
they’ve overheard of adults expressing satisfaction with those incrediblelooking
countertops or the patterned concrete job at the offi ce, and we can see that
our children’s future will most certainly involve decorative concrete.
More than ever, your work has the extraordinary ability to infl uence people’s
lives in a positive way. In fact, if you look at page 22 of this issue, you’ll discover
an exciting new service Concrete Decor provides that will help you make an even
greater impression on this generation and the next.
In the spirit of giving this holiday season, it’s our hope that this issue of
Concrete Decor will make a positive impression on you. Enjoy it. And remember to
stop by and say “Hi” to us at booth #S11447 if you’re planning to attend the World of
Concrete show in Las Vegas.
Happy New Year!
Bent Mikkelsen, Publisher
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4 | www.ConcreteDecor.net | Dec. ’07/Jan. ’08
Concrete Decor now features the
industry’s ultimate online ‘search’ tool
for fi nding just about anything related to
decorative concrete. Start by logging on
to www.concretedecor.net. At the top of
the page simply enter a keyword such as
“stencil,” “integral color,” “admixture” or
“rock features.” In less than a second we’ll
search more than fi ve years of articles and
information from the pages of Concrete Decor
and provide you with an extensive list of
results.
Dec. ’07/Jan. ’08 Volume 7
Issue No. 8 $6.95
Publisher: Bent O. Mikkelsen
Co-Publisher: Ernst H. Mikkelsen
Editor: Wendy Ardolino
Editor: John Strieder
Assistant Editor: Kelly O’Brien
Translation Editor: Eduardo Morales
Creative Director: Bill Simpson
Web Design: Brian Hollett
Writers: Chris Camara
Doug Carlton
Loretta Hall
Jack Innis
Amy Johnson
Stacey Enesey Klemenc
Shellie Rigsby
Peter Wagner
Business Manager: Sheri Mikkelsen
Circulation: Meg Kilduff
Editorial: Professional Trade Publications Inc.
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Northwest Sales: (877) 935-8906
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Southwest Sales: Troy Ahmann
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All prices in U.S. dollars
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circulation@protradepub.com
Concrete Decor™ The Journal of Decorative Concrete is published
eight times a year by Professional Trade Publications Inc.
Bulk rate postage paid at Lebanon Junction, Ky., and additional
mailing offi ces.
ISSN 1542-1597
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without written permission of Professional Trade Publications
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